Label:Life

The YR powered Wall of Sound Mobile Shop launched today.

Check it out at www.wallofsound.net – (click on Est’elle’s boots!)

YR launches Marillion’s mobile portal as a partnership deal with 3gx mobile. More at www.marillion.com.

The groundbreaking collaboration between UK’s finest electronic producers and Jamaica’s top reggae artists is being backed up by a full mobile offering from YR.

Working closely with long term clients Wall of Sound and coordinating with V2, YR has produced a portfolio of mobile content and is powering mobile shops on label and artist sites as well as helping licence out the content to mobile networks and other third parties. Expect big things from this killer release. Check it out at www.twocultureclash.com and www.wallofsound.net.

Norman Cook’s label, Southern Fried Records is the latest label to sign up to YR’s mobile portal offering.

The label is now offering a host of mobile content including Truetones and Wallpapers for all the artists on the label. YR recommends ‘just another groove’ from The Mighty Dub Katz as one of the best tones we have heard in a while.

Check them out at www.southernfriedrecords.com.

Yr Media are the Mobile partners for Urban In The City 2004. In addition to running mobile voting and other services for the conference, we are co-ordinating the online and mobile talent search for unsigned Urban artists in conjunction with Home Management/The Dairy Studios.

We are looking for acts to perform at IN THE CITY URBAN UNSIGNED and if you want a chance to perform and take your career to the next level then please send us your demo. Demos should include a 3 track C.D. a biog, photograph and producer/writer information. Successful applicants will be chosen by a panel featuring key artists, producers and managers from the UK Urban Scene.

In the lead up to the event there will also be a public vote on the ITC website with the act obtaining the most votes winning a recording session at The Dairy Studios in London. The Dairy’s recent clients include: Lemar, So Solid Crew, Ms Dynamite, Killa Kela, Jamelia, Big Brovaz, Asher D, Keisha White, Oxide Neutrino, Dizzee Rascal, Beverley Knight, Lisa Maffia, J.D. Naila Boss, Silibil Brains, Terri Walker And The 411.

Please send Demos to:URBAN UNSIGNED C/o YR Media (YourRelease) to the address at the bottom of Label:life.
[Related story @ www.mi2n.com]

Following Dizzee Rascal up from the streets we have XL’s latest recruit Wiley, backed by a complex mobile campaign designed and powered by YR Media.

As well as a YR powered mobile section on his website, London has been flooded with a poster campaign promoting a track preview text service. Users text in WILEY to 85080 and are called back a few seconds later and given the chance to listen to tracks from the album, get the official ringtone and sign up for text alerts. Check out the newly launched www.eskiboy.com for more details…

Mobile marketing specialist YR Media today announced it is to provide a mobile phone donation service for a major UN campaign backed by the biggest names on the urban music scene.

The Black Eyed Peas, Ms Dynamite and Roni Size are involved in the project as well as many of the leading names on the UK urban dance scene.

YR Media will be providing the backbone for an SMS donation and mobile marketing effort allowing music fans to donate while attending UK concerts planned later this month (April).

The UN campaign will include 141 music events worldwide culminating in the World Urban Forum, due to take place in Barcelona in September. Under the banner, ‘Messengers of Truth’, the leading music acts will aim to highlight the problems faced by 1 billion people living in city slums across the globe.

The Bristol based mobile phone marketing specialists will also be providing support for the UK efforts with direct and SMS marketing campaign.

Seth Jackson, marketing director at YR Media, commented: “Many of the biggest names in urban music are coming together in this project – and getting the message across to young people in a relevant way.

“Bearing in mind most UK urban music fans are pretty much addicted to text messaging, this is a logical and credible way to get them involved and allow each fan to make a difference.”

The gigs will take place at the Shepherd’s Bush Empire on April 30th and Bristol Academy on May 2nd.

Take a look at this YR Ecard for Positions, from Trash Palace; the surreal love child of Dimitri Tikovoi, Asia Argento, Alison Shaw, Brian Molko and John Cale.

Watch the video of Bad Girl or The Metric System and listen to tracks from the album. Bad Girl

The Metric System

[Same E-cards, different Videos.]

It’s all about Ecards this week. Here’s a little YR production for the oh so perfect Mellow. Listen to the tracks and download the free exclusive MP3 HERE

When it comes to connecting people, YR could show Nokia a thing or two! YR’s Contact:Point system at the British@Midem stand had people queuing around the block and smoothed the process of many a blind date.

The purpose built contact system, which allowed visitors to view photos of the B@M delegates and send them SMS text messages and emails, went down a storm and remained in constant use over the 4 days of Midem. Anyone interested in learning more about Contact:Point should email seth@yrmedia.com. (not forgetting the top design by our friends at CLINIC).