Label:Life

R&B sensation Aaliyah is being aggressively pushed on mobile following a joint deal between YR Media and Craze Productions. Working with both established and unreleased tracks across a number of territories including the UK, the campaign includes, mobile fan clubs, wap portals, truetones & ringtones and mobile video.

Aaliyah is being featured as artist of the month on the 3 network with additional pushes for the content in 02 and T-Mobile. A dedicated WAP site has been set up (text AALIYAH to 88600) and mobile web portals are being rolled out across artist and fansites over the next few weeks.

Too much YR news this week to even describe, after an incredibly successful mobile-centric Midem.

Suffice to say that YR has over 15 new mobile label and artist portals going live this month including Hed Kandi, Hospital, Franz Ferdinand, Grand Central and a host of other top names.

On top of that we are now licensing mobile music into over 20 territories as well as distributing content through our own partnerships such as Karma Download and Video-C. As always, contact seth@yrmedia.com for more information.

Still a few slots left if you want to revisit your mobile strategy, be it direct sales, content creation or licensing.

We have over 4 years experience working with mobile on behalf of the independent labels.

If you want to meet up at Midem please let us know ASAP. Contact seth@yrmedia.com or jodie@yrmedia.com to arrange a time.

Hed Kandi is the latest label to sign up for YR’s mobile partner offering. YR will be providing online mobile shops, dedicated WAP sites and licensing placements for tracks including the massive “Take Me Away” from StoneBridge.

Ninja Tune and YR Media have launched perhaps the largest, and certainly the most eclectic, truetones shop on www.ninjatune.net.

The massive shop includes over 1600 truetones and nearly 1000 wallpapers from every Ninja release from the most obvious Scruff track to the psychedelic strains of Super Numeri.

If you are, or have ever been, a Ninja fan you just have to check this out…. www.ninjatune.net/ringtones. (More details contact seth@yrmedia.com).

Yr Media will be attending MIDEM this year. If you are a label looking to exploit your content in the Mobile arena or a third party interested in licensing Tru Tones from the cream of independent record labels, Contact Seth Jackson at seth@yrmedia.com to arrange a meeting.

Last week saw the release of the new Dizzee Rascal single dreams out on XL. YR supported the release by launching a dedicated mobile internet site offering tour dates, news, reviews and a host of Truetones and mobile content. You can access the site by texting GO DIZZEE to 80010.

This week sees KarmaDownload entering into the mobile content market, with a joint venture with YR Media, which will see the launch of KarmaDownload mobile. The new service will give all labels, both established and small and unsigned acts affordable access to create trutones.

This will effectively produce a level playing field with the larger record companies with more buying power. The new service will provide a one-stop shop for consumers to log on to the KarmaDownload site and not just buy music, but trutones, pictures and video clips, with a crossover into each acts’ own website. For most independent labels and smaller/unsigned acts the cost of this has been previously prohibitive.

KarmaDownload mobile will launches November 2nd with a special Franz Ferdinand package featuring exclusive content lisenced from Domino Recordings.
YR media will provide the backend Mobile capabilities for Karmadownload.

The two companies will develop and grow together in this joint venture and will be launching a raft of exclusive mobile content in 2005 from which labels can benefit, including video, live event backstage footage and a host of additional unique services to compliment the karma ‘experience’. www.karmadownload.com
www.yrmedia.com

The YR Media powered ringtone shop for Mercury prize nominee Ty launched today on www.bigdada.com.

It will also be mirrored on the artist’s own site www.tymusic.org. Check it out.

Yr are proud to announce that the Text and on-line voting for the Urban unsigned section of this year’s In The City conference, taking place in Manchester, UK, from September 17th-19th, is up and running from today.

People can register their votes from the Urban In The City website [www.urban.inthecity.co.uk], live at the event and from www.karmadownload.com.