13
Nov
Microsoft says that it has signed an exclusive deal to acquire Musiwave, who’s customer s includeO2, Vodafone, T-Mobile, Orange, Telus, Telefonica, amongst a myriad of others.
Musiwave provides music services to operators including full track downloads, ringtones, truetones, ringback tones, etc. the pull for Microsoft is obvious here, giving them a direct relationship with many labels and operators directly and therefore indirectly millions of consumers through branded portals.
the acquisition would bring together Musiwave’s relationships with music labels, device makers and operators with Microsoft products and services including Windows Mobile, Zune, MSN and Windows Live.
For every clever trick that Google pulls such as the newly announced Android platform, Microsoft just seems to steam in with its brute force attack. Although this one, I think is very shrewd on their part which is something of a rarity for MS lately.
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