Having waited four years for their heroes to finish another record, Radiohead fans were understandably excited last week to learn that the band’s seventh album, In Rainbows, will finally be released on Wednesday. But what really rocked the fanbase – and heightened the air of gloom enveloping the global record industry – was the news that In Rainbows could be preordered and downloaded perfectly legally for as little as 1p at Radio-head.com.
Maybe the music industry will listen to this rally… We all know that there’s no money in selling music directly anymore, it’s just that the only people who lose out are the labels… They will resist, they will react, they will lose… The new labels, the artists, the pro-active ones; they move with the times, they see what is happening around them. They know that they need to survive and feed their families but they also see that their music is as entertaining as ever and they understand the new media world.
They build fan bases, fan loyalty and interact with their fans in a way that the fans want to make an exchange with them. Radiohead are one of the pioneers taking this forward and although we’ve seen Prince have a go lately too, Radiohead seem to be on the edge. They’re opening up new fans – have they been watching Nintendo who’ve very famously of late managed to open up the games market to masses of new fans…
Responses to “The day the music industry died - or not!”
October 7th, 2007 at 7:14 pm
[...] Saga of the Amazing Human Man! wrote an interesting post today onHere’s a quick excerptThe day the music industry died – or not! No Comments | Category: Distribution, Marketing, Music Business Having waited four years for their heroes to finish another record, Radiohead … No Comments | Category: Distribution, Marketing, Music Business [...]
October 7th, 2007 at 6:53 pm
[...] You can read the rest of this blog post by going to the original source, here [...]