The Guardian is reporting that 80% of IPOD owners do not pay for digital music.
“Free activity – both legal and otherwise – significantly outweighs paid activity,” said Mark Mulligan, the vice-president and research director at JupiterResearch.
Hmmm… I wonder how they figured this out. Let’s see. If I have a 60gb IPOD, and let’s assume that a track is 5mb (just for the sake of easier maths), that works out at about 200 tracks per gigabyte. So if I’ve got 60gb, for it to be full I need about 12,000 tracks in there. At 79p per track that works out at about 9480.00. In conclusion anybody with a full IPOD is either very passionate about their music or something else. L:L wonders if this is how Jupiter does their research?
Full article at Guardian Unlimited