Music Industry 2.0
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The Guardian is reporting that 80% of IPOD owners do not pay for digital music.
“Free activity – both legal and otherwise – significantly outweighs paid activity,” said Mark Mulligan, the vice-president and research director at JupiterResearch.
Hmmm… I wonder how they figured this out. Let’s see. If I have a 60gb IPOD, and let’s assume that a track is 5mb (just for the sake of easier maths), that works out at about 200 tracks per gigabyte. So if I’ve got 60gb, for it to be full I need about 12,000 tracks in there. At 79p per track that works out at about 9480.00. In conclusion anybody with a full IPOD is either very passionate about their music or something else. L:L wonders if this is how Jupiter does their research?
Full article at Guardian Unlimited
Warner Music is entering into an agreement with YouTube that allows them both to share revenue from advertising whilst a Warner music video is showing on YouTube.
This is a very interesting collaboration showing Warner Musics growing maturity in the digital sector, this following on from Universals, “WTF is going on? Why are you marketing our products for us?” outburst directed at MySpace and YouTube last week accusing them both of being “copyright infringers” who owe the music industry “tens of millions of dollars.” L:L hears the rumbling of lawyers and their mighty pens.
“Technology is changing entertainment, and Warner Music is embracing that innovation,” said Warner Music Chairman Edgar Bronfman Jr. “Consumer-empowering destinations like YouTube have created a two-way dialogue that will transform entertainment and media forever.”
Everyone it seems is fighting for the eyes and ears of the masses and slowly but surely the realisation that instead of fighting the avenues opening up before them, embracing these opportunities is much more lucrative. How far back into the past do we have to go to find content owners that used to pay for their marketing, instead of being paid for it?
We missed reporting this last week, as we at L:L already use Emusic, and we’re based in the UK, so it’s quite easy to forget that it hasn’t launched yet..!
What’s there to say about Emusic ... No DRM, over 1,000,000 tracks, £8.99 a month for 40 tracks, (although I preferred it when it charged me in dollars).
If you like music, and you’re not bothered about the Top 10, then Emusic is for you. The only problem that L:L has with them, just like most other digital music shops, they only allow you to preview the first 30 seconds of a track, which for dance music is almost useless. Groovegate is the only shop that we’ve found so far that deals with this problem and love them for it we do.
“British retailer Marks & Spencer is getting an earful from shoppers who don’t like the store’s new policy of allowing music to be played in its 400 outlets.The music is part of the company’s re-branding, but shoppers are planning a protest to demand that Marks & Spencer go back to the good old days of its no-music policy, the Daily Mail reported.”
So the “Daily Mail” readers don’t like music while they shop? It seems that an “anti-noise” group called “pipedown” has organized a protest, probably a very quiet one.
You’ve heard it before. You download a little app that sits on your PC, it analyses the music you are listening to by hooking into your Itunes or Windows media player and then sends this information back to a big fancy database to compare your listening choice with others, this is in turn then updates your “last.fm”, “mystrands” web page with other music that you may like. It’s a fantastic idea and MyStrands has entered this space with a novel twist – mobile.
“MyStrands” has started a service for bars and nightclubs that allows party goers to influence the current playlist by texting in requests, the resulting playlist is then updated live on the web, a millenium jukebox if you will. We’ve seen this before in Europe but the value of being linked in to personal playilists is interesting. They’ve dubbed this “new” technology as “social programming”.
It will be interesting to see how far this company goes with their current model against the likes of last.fm, pandora and the rest.