Lots of people would download music to their phones, if they could find something other than Gnarls Barkley, according to one mobile download infrastructure firm.

The proof of this comes from The Long Tail theory, which in the case of music downloads states that a few songs, like Barkley`s ‘Crazy,’ will have a very high download rate, while classics like the Beatles and more obscure bands like The Go! Team are likely to only have a few downloads each, the chief executive officer of Targetize, Avichai Levy, explained.

Cellular operators can`t afford to keep less popular songs on their limited portals. However, if users had access to unlimited numbers of songs, the collective download rate of songs like those by Beatles or The Go! Team would dwarf the songs currently in the Top 10, Levy told UPI.

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Posted Thursday, July 27th, 2006 at 11:10 am
Filed Under Category: Distribution
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