London-based, digital music company Digimpro will launch YourSpins.com, an interactive music community where music lovers, remixing fans and producers can meet, share and publish their music creations online at the Midem show. The pre-launch version of YourSpins.com will be demonstrated at Midem, on 22 January, 2006 at booth R34.08.
Behind YourSpins.com lies Digimpro’s interactive music .di format that enables users to create their own mixes and arrangements of new releases, save them and share them with other community members.
Far beyond traditional remix software, .di also allows for real time mixing and improvisation, and has already been used by major artists such as Moby, Erasure, Spooky and Roots Manuva.
The tracks created on YourSpins.com can be linked to and streamed across a range of media including eCards, blogs and web pages. The remixed tracks may be also sent directly to mobiles as ringtones.
“Many music fans today want to do more than listen or download music. They want to be part of the creative process and get involved beyond the mere consumption of music,” said Rupert Evans, CEO, Digimpro. “Like blogging, photo-sharing or podcasting, online remixing has quickly become popular with the new generation of music fans. This will grow to be an important new way of promoting an artist’s work and music catalogue.”
Digimpro’s .di technology includes a patented ‘improvise button’, which creates a new unique version of the track. Listeners can also remix manually. The technology is available for both Mac and Windows platforms.
In addition to instant remixing, YourSpin.com’s users will be able to download original music tracks and podcasts of select remixes, and share their views and music tastes on a number of discussion forums. Further community features will be announced shortly.
“There has been an explosion in community websites and social media, but nothing focused around interactive music. Sharing music in this form is an incredibly powerful draw to the YourSpins community,” added Evans.
Digimpro will demonstrate a pre-launch version of YourSpins.com network at Midem during a press conference on Sunday, 22 January, 3pm, booth number: R34.08m located in the ‘Espace Riviera’ section of the Palais des Festivals.