Although not strictly music related this is an excellent use of a new medium to gain new fans and give something back to existing fans, not to mention a fantastic tool to get people to the Guardian website.
Ricky Gervais, the comedian behind The Office and Extras, is returning to radio with a weekly show that will only be available as a podcast through the Guardian Unlimited website.
Gervais and his writing partner, Stephen Merchant, will be reunited with Karl Pilkington, who produced their show on Xfm.
Gervais said: “I want to do a radio show where I can say what I want, when I want, for as long as I want and that’s free for anybody who can be bothered to listen anywhere in the world.” The first of their 12 weekly shows will be available on the GU website next Monday.