Move people’s hearts, and your sales will move up.
It is a fairly simple philosophy, but it is one that Toshiaki Shibuya, president of Japanese record label Victor Entertainment Inc., applies throughout the company as it attempts to share the joy of music.
“Since becoming president of the company, I take about a month twice a year to visit all of our sections, talking with the employees directly. I tell them, ‘Be someone who knows the joy of giving a moving experience, rather than receiving it,’” he told The Yomiuri Shimbun in a recent interview.
Last month, the company started employing a technology that should bring joy to the ears of music lovers. Developed since 1987 in cooperation with its parent company, Victor Company of Japan, its netK2 technology makes it possible for downloaded music to be played back at the same quality as compact discs.
Instead of refusing to share the technology, the company is aiming to have it accepted as the industry standard.
November 11th, 2007 at 2:33 am
Thank you!