Linktone Ltd., a leading provider of wireless interactive entertainment services to consumers in China, announced it has entered into an agreement to make a strategic investment in 9Sky International Ltd., a leading digital music download provider in China. For more information on 9Sky, please visit http://www.9sky.com.
9Sky is one of the most widely recognized consumer brands for music downloads in China. The company differentiates itself by offering licensed music downloads to Chinese consumers. 9Sky currently has agreements with many local and international record labels such as Sony BMG and EMI, and offers digital music streaming services to a community of approximately one million registered users, and is in the process of introducing licensed full-track download services. 9Sky’s services also enable users to download music content from the internet to their home or office computers. The users in the 9Sky music community map closely to Linktone’s target user demographic of 16 -to-30 year-olds with disposable income to spend on digital music entertainment.