MusicGiants Inc. will launch a new music download service on Wednesday hoping to stand out from the crowded digital audio market by appealing to high-end at-home listeners, the company said.
“We’re highly focused on home audio. There’s a number of ways to get portable music and that market’s pretty full right now. We’re just going down a whole different road,” Scott Bahneman, CEO of closely held MusicGiants, told Reuters.
MusicGiants said it reached licensing deals with all the major music labels including EMI Group, Sony/BMG, Vivendi Universal and Warner Music Group for its commercial download service, which it says is the first to offer music files in Microsoft Corp’s Windows Media Audio “lossless” format.
Lossless files have up to 7 times the sound quality of music files on other commercial music services, it said.