26
Apr
Channel 4 is ploughing £2m into the launch of a music website.
The site, channel4.com/music, launches next month and will feature editorial content from the creators of HolyMoly.co.uk and Popjustice.com as well as downloads and music from unsigned bands.
In a first for the broadcaster, the website will be launched in conjunction with a new TV programme, Slash Music. The weekly show will be broadcast on T4 each weekend and will reflect and support content on the website.
The launch of the site is the biggest investment by the broadcaster in its website in five years, and is aiming to claim a significant share of the online music market. [more @ www.netimperative.com]
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