30
Sep
Price Breaks Would Draw More Music Lovers Into Stores Than the Threat of Lawsuits
That’s what nearly three-quarters of the music buyers said in a recent VH1 poll about Universal Music Group’s (UMG) coming price reduction and the overall value of music today in an industry vulnerable to downloaders. Of the music buyers, 72% said they liked the idea of the price break and that they would buy more CDs.
But the poll revealed that the word isn’t exactly out about UMG’s new pricing strategy. Only a quarter (26%) of those polled said they knew of UMG’s price breaks coming October 1. 89% Say New CDs Are Not Priced Fairly.[more @ www.biz.yahoo.com]
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