29
Jul
Not too long ago, the single was an essential instrument in getting people’s attention for new artists or for promoting new releases; a low-cost way of testing the waters, of gaining exposure, and of discovering new music. In the past 10 years, singles never made substantial amounts of profits, rather, they were simply used to create demand, and stimulate the sales of CDs (or LPs, in the old days).
What happened to this idea? What if we were to revive it, today? Could this be a way to really compete with file-sharing? Are we better off to forego the small profits from selling singles, and use the format to win the music-buying public back? Turn those file-sharing criminals into CD-buying fans?
0