Simon Fuller has sketched out his plans for further world domination by outlining the launch of his I Love Music brand. A pilot launch is planned early next year for the multi-platform project which is intended to ‘reconnect’ lapsed buyers with music purchasing. I Love Music will see third-party owned music content offered to consumers via new mediums such as interactive TV and mobile phones as well as making an impact online and through traditional retail. [Original story from Music Week 28/06/03]

Posted Tuesday, June 24th, 2003 at 8:36 pm
Filed Under Category: Music Business
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