Label:Life

Two recent studies, one from NPD Intellect and the other from PricewaterhouseCoopers, show that the music industy is too busy catering to teenagers. In the meantime, adult customers are being ignored.

The NPD study also states that the college and teenage population is not expected to grow over the next 5 years, meaning the record companies may lose some of their core target audience. In order to survive, they will need to change their strategy and focus on older customers. This, of course, would require the record companies to sign some good quality artists rather than the fluff that has dominated in recent years. www.curlio.com