BMG Germany Launches The First Audio-Visual Label
Saturday, August 5th, 2000BMG Germany launches the first audio-visual label “Spassgesellschaft!” (fun society) as yet another response to the booming DVD business.
Joe Hugger, Director of Audio Visual Strategy, who has been heading the DVD department of BMG since 1999, is in charge of the label “Spassgesellschaft!”
“Due to a strong network of TV stations, production companies and licensees, Spassgesellschaft! forms one of the creative spearheads in the new audio-visual strategy of BMG Germany,” said Dr. AndrE Finkenwirth, Executive Vice President BMG Germany/Switzerland/Austria.
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